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Friday, December 1 • 10:55am - 11:30am
Analog Communication In A Digital World
American Dental Association (ADA)

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In an age when videos go viral and tweets crash stocks, a speechwriter understands that good ol’ face-to-face communication is more valuable than ever before. You turn messages into speeches that turn heads. That’s great! Now what?

This session explores ways to grow your analog speechwriting operation into an executive communications powerhouse that uses video, social media, blogs, internal ambassadors and more to help leaders reach new audiences in new ways.

In this session, you will discover how:


  • The American Dental Association succeeded (and sometimes failed!) as it set out to rewrite its executive communications playbook and maximize the impact of 200 annual speeches
  • To train company execs—not just the CEO—to be ambassadors for the message.
  • You can squeeze a lot more impact out of your best speeches with very little additional effort.


And you’ll find out why speechmaking still has the potential to stir your audience in a way no other medium can.


Jerry Wohletz, Speechwriter, Executive Communications Manager

American Dental Association (ADA)

avatar for Jerry Wohletz

Jerry Wohletz

Speechwriter, Executive Communications Manager, American Dental Association (ADA)
Jerry Wohletz is a speechwriter, executive communications pro and public speaking coach. He has earned national recognition for his clients via awards, industry presentations, and publications in The Washington Post, NPR and more. As the go-to speechwriter for the American Dental... Read More →

Friday December 1, 2017 10:55am - 11:30am PST
Crystal Room, 3rd Fl, Fairmont Chicago Millennium Park Hotel 200 Columbus Drive, Chicago, IL 60601

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