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Friday, December 1 • 2:20pm - 2:55pm
Speaking Out: The Role Of Executive Thought Leadership In Turbulent Times
Coca-Cola

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In the wake Ferguson, Charlottesville, a volatile presidential campaign and dozens of other lightening rod issues that confront society on AN almost daily basis, corporate communicators need to be prepared with the best thought-leadership counsel to give their senior leaders.


In this session, you will learn the potential benefits and pitfalls of senior leadership taking a stand on major political, social and economic issues impacting society, including how to:


  • Determine which issues matter and why for senior leadership
  • Prepare for employee implications of leadership taking a stand or not
  • Prepare and manage consumer and stakeholder implications of executives expressing their points of views
  • Decide on the best channels to express leadership viewpoints -- i.e. speeches, social, internal town halls
  • Learn from other organization f successes and failures

 

Steve Soltis,  Former Senior Director of Executive and Employee Communications

The Coca-Cola Company

Executive-in-Residence

University of Virginia Darden School of Business and Principle in MAS Communication

 


Speakers
avatar for Steve Soltis

Steve Soltis

Former Senior Director of Executive and Employee Communications, The Coca-Cola Company
Steve has led corporate executive and employee communication efforts for 20+ years at MCI, UPS, and The Coca-Cola Company. Most recently at Coca-Cola, he was responsible for the company’s change-management communication to all 168,000 employees worldwide, in addition to his role... Read More →



Friday December 1, 2017 2:20pm - 2:55pm PST
Crystal Room, 3rd Fl, Fairmont Chicago Millennium Park Hotel 200 Columbus Drive, Chicago, IL 60601

Attendees (1)