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Friday, December 1 • 8:40am - 9:15am
Stop Guessing: Analyze, Report, & Measure Your Way Through Transformational Change

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There’s no better way to demonstrate value than to show the impact of leader and employee communications during significant change.


This practical session explores how to create a continuous feedback loop that informs strategy, content choices, analytics and reporting as you work through transformational change, including how to:


  • Ask the right questions – at the right time -- to understand what internal stakeholders need
  • Use the appropriate tools to assess how you’re doing
  • Audit your communication channels to ensure they’re doing their job
  • Align communication metrics with the other business metrics
  • Create a dashboard that drives actionable decision making and creates executive awareness of impact


Mark Dollins, Head of Executive & Global Employee Communications


avatar for Mark Dollins

Mark Dollins

Head of Executive & Global Communications, DuPont
Mark Dollins is head of Executive & Global Employee Communications for E.I. du Pont de Nemours and Company (DuPont). In this role, he is responsible for creating and executing strategies that increasingly engage 40,000 employees in the Company’s growth strategies, and empower leaders... Read More →

Friday December 1, 2017 8:40am - 9:15am PST
Crystal Room, 3rd Fl, Fairmont Chicago Millennium Park Hotel 200 Columbus Drive, Chicago, IL 60601

Attendees (1)